8 figures in incremental sales in less than 3 months. ColdBru was brought on to deliver DTC growth strategy and execution. We did a deep audit, found innovative ways to boost AOV and CVR, and brought the brand up to speed with top of the game e-commerce strategy.

3.2x ROAS on non-test podcast spend. ColdBru came in to deliver incrementality on a new channel at the time, podcasts. Developing a testing and reporting framework to scale podcasts when non existed. This demanded some creative problem solving which lead us to implement a direct response podcast sponsorship strategy from the bottom up.

7-figure revenue increase in just 3 months. ColdBru dove deep into their strategy, uncovering innovative ways to enhance AOV by 50% and skyrocket CVR by 2.3x.

17.6% increase in weekly transactions while reducing CPA. We used comprehensive CRO across their funnel to boost on site conversion rates. In tandem, we developed and implemented a proprietary data infrastructure and pipeline for Meta. We used this data capability to allow for real time rigorous and efficient ad creative testing without passing patient data back to 3rd parties in any way.

60% increase in enrollment volume in just 3 months. ColdBru was brought on to improve their digital enrollment process, and instrumented custom events to pass each step into our analytics and media buying platforms. We ran consistent, ad, angle, and landing page tests to determine the creatives, audiences, and formats that brought in high-quality leads with 50%+ conversion rate.

58% drop in their CPA. ColdBru scaled growth by strengthening their positioning in the highly competitive nutrition industry. We built funnels around their USPs (designed by a 3 Michelin Star Chef) while using their PR callouts in publications such as Forbes for leverage to reduce acquisition cost and increase profitability.

63% CPA reduction on Meta. ColdBru was brought in to turnaround the brand from paying its customers to buy products, to acquiring them profitably. The turnaround demanded a marketing strategy overhaul along with a well thought out cross channel strategy

92% CPA reduction on Meta in 3 months. We came in to increase user growth while dropping user acquisition cost in a very niche market we couldn't target directly. Using advanced analytics event instrumentation and creative that did the targeting we were able to turnaround Steady's patient acquisition motion.

324% increase in purchase conversion rate. ColdBru came in operating as a pseudo GM owning the P&L with a goal of scaling up a brand from single digit daily orders to an incremental contributor in the Resident family. Through a combination of advanced growth strategy, and a robust influencer marketing playbook we created a unstoppable flywheel in an eco-friendly entrant to the mattress space.