Nectar is a best-selling direct-to-consumer mattress with an industry-leading 365-night in-home trial that has re-imagined the whole mattress buying experience.
The Challenge
Traditional paid media had become a dominated battlefield for Nectar, with plateauing ROAS. In order to keep improving the bottom line, we pioneered a groundbreaking strategy: building a direct response podcast sponsorship campaign from scratch. Navigating the murky waters of underreported podcast metrics, we transformed this perceived gamble into an incremental channel success, unlocking a treasure trove of "free" marketing and exceeding expectations.
The Result
What they say
“There are very few groups I know in the industry that possess the marketing knowledge ColdBru does. Their unique approach to product growth really makes them stand out with solutions that actually work.”
Cassandra Pernia
