The Awara Natural Hybrid Mattress, is an industry leading mattress made with lush natural and organic materials, like natural Dunlop latex tapped from real rubber trees. And 100% organic wool sourced from happy New Zealand sheep.
The Challenge
Awara, a new at the time eco-friendly mattress brand from Resident, faced a steep climb in the competitive market. Partnering with us as their virtual GM, we developed a comprehensive growth strategy. This included an innovative tree-planting program with every purchase and a groundbreaking influencer program with a custom playbook that drove a slew of UGC, whitelisting, and organic opportunities. The results speak for themselves: Awara went from selling a handful of mattresses daily to generating six figures in daily revenue within a short timeframe.
The Result
What they say
“There are very few groups I know in the industry that possess the marketing knowledge ColdBru does. Their unique approach to product growth really makes them stand out with solutions that actually work.”
Cassandra Pernia
