Brightside, a mental health company seeking to break new ground with tele-health therapy and psychiatry, needed assistance in scaling their product from product market fit to a wider audience. Our team leveraged data-driven insights to optimize creatives and developed proprietary data pipelines to optimize their advertising channels. This meticulous approach allowed us to gain a deeper understanding of Brightside's ideal customer base and the effective angles to target them, ultimately fueling sustainable growth with a viable CAC to LTV ratio.