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Your Ads Are Bleeding You Money.
Whitelisting Is the Cure.

The secret weapon behind every 9-figure DTC brand's Meta strategy.

Leading brands spend 50% of their Meta budget on whitelisting. There's a reason. And we just made it 10x better.

Test Monday. Scale Tuesday. Dominate Wednesday.

Get Your Unfair Advantage

Trusted by the brands probably in your kitchen, bathroom, and shopping cart

The $10M truth no agency wants to say out loud

Your brand-run ads are dying. Here's why:

Meta's algorithm hates branded content. Your relevance score? 5/10 on a good day. Your CPMs? Through the roof. That "scroll-stopping creative" you love? The algorithm thinks it's spam.

Meanwhile, whitelisted ads are thriving:

20-50%

better performance than branded ads (algorithm loves them)

92%

consumer trust rate (customers love them)

30-50%

lower CPAs (CFOs love them)

But here's where it gets interesting—and where every other agency falls apart.

8 out of 10

relevance scores (algorithm loves them)

30-50%

lower CPAs (CFOs love them)

92%

consumer trust rate (customers love them)

Most brands have the same problem. They're trying to DIY this sh*t.

Here's why your whitelisting campaigns are going nowhere:

Most brands DIY-ing their whitelisting with janky Facebook pages that Meta hates, or paying generic services to slap your ads on the same tired magazines they use for everyone—ColdBru owns the entire publishing empire.

YOUR playbook:

DIY Facebook pages: Launch and pray Meta doesn't hate you

Generic magazine roulette: your premium skincare ads next to budget dog food

Scaling bottlenecks: Want to test more? Too bad, that's all you get

Begging for optimization: "Can we please try a different angle?"

Pre-warmed publisher network: Meta already trusts our pages

Custom built publishers to hit your unique demo needs

Unlimited testing capacity: 50 angles today? Done. 100 tomorrow? Let's go

Total optimization control: We own it all—test, kill, scale, repeat

What makes us different? Everything.

It’s simple: We play by different rules because we own the game.

We build publishers like LEGO sets

Custom publications so niche they make Reddit threads look mainstream- perfectly engineered to reach your exact demographic.

We build publishers like LEGO sets

Custom publications so niche they make Reddit threads look mainstream- perfectly engineered to reach your exact demographic.

Pre-warmed & Meta-approved

Our publications are already seasoned, trusted, and algorithm-friendly. No flags. No restrictions.

Pre-warmed & Meta-approved

Our publications are already seasoned, trusted, and algorithm-friendly. No flags. No restrictions.

Speed that borders on illegal

48-hour launches while your current agency schedules their next "sync".

Speed that borders on illegal

48-hour launches while your current agency schedules their next "sync".

We only speak money

ROAS. CPA. LTV. AOV. The only acronyms that matter. We're here to print money, not win creative awards that collect dust.

We only speak money

ROAS. CPA. LTV. AOV. The only acronyms that matter. We're here to print money, not win creative awards that collect dust.

Test like a madman, scale like a mogul

That headline you love? We'll test 49 variations. We test until we find gold, then we mine it until the mountain's empty.

Test like a madman, scale like a mogul

That headline you love? We'll test 49 variations. We test until we find gold, then we mine it until the mountain's empty.

No hostage situations

Month-to-month contracts because we're confident, not desperate. No minimums because good work doesn't need handcuffs. If we suck, fire us. (Spoiler: We don't suck.)

No hostage situations

Month-to-month contracts because we're confident, not desperate. No minimums because good work doesn't need handcuffs. If we suck, fire us. (Spoiler: We don't suck.)

The numbers every CFO dreams about

Here's what happens when you can test without limits

↓ 39%

lower CPAs

↑ 95%

higher engagement on whitelisted content

↑ 64%

lift in ROAS with whitelisting

The compound effect:

When you test 10x faster, you learn 10x faster. When you learn 10x faster, you scale 10x smarter. This isn't incremental improvement. It's exponential.

0 to 100 in 48 Hours (because slow brands die).

We don't wait for anyone's permission to make you money.

Hour 1-12:
No-BS Strategy

We dissect your brand, audience, and growth bottlenecks with surgical precision. No discovery calls that go nowhere.

Hour 1-12:
No-BS Strategy

We dissect your brand, audience, and growth bottlenecks with surgical precision. No discovery calls that go nowhere.

Hour 1-12:
No-BS Strategy

We dissect your brand, audience, and growth bottlenecks with surgical precision. No discovery calls that go nowhere.

Hour 12-24: PUBLISHER Selection

Pre-warmed publications that Meta already trusts. Zero waiting, maximum reach.

Hour 12-24: PUBLISHER Selection

Pre-warmed publications that Meta already trusts. Zero waiting, maximum reach.

Hour 12-24: PUBLISHER Selection

Pre-warmed publications that Meta already trusts. Zero waiting, maximum reach.

Hour 24-36: The Warming Sprint

Organic content. Engagement patterns. Trust signals. All the sh*t that makes Meta's algorithm purr.

Hour 24-36: The Warming Sprint

Organic content. Engagement patterns. Trust signals. All the sh*t that makes Meta's algorithm purr.

Hour 24-36: The Warming Sprint

Organic content. Engagement patterns. Trust signals. All the sh*t that makes Meta's algorithm purr.

Hour 36-48: Content That Converts

Performance-obsessed editorial team creates content designed to make your CPA plummet.

Hour 36-48: Content That Converts

Performance-obsessed editorial team creates content designed to make your CPA plummet.

Hour 36-48: Content That Converts

Performance-obsessed editorial team creates content designed to make your CPA plummet.

Hour 48+: Optimization Overdrive

Now the real fun begins. Test everything. Optimize ruthlessly. Scale what works. Kill what doesn't.

Hour 48+: Optimization Overdrive

Now the real fun begins. Test everything. Optimize ruthlessly. Scale what works. Kill what doesn't.

Hour 48+: Optimization Overdrive

Now the real fun begins. Test everything. Optimize ruthlessly. Scale what works. Kill what doesn't.

The receipts don't lie.

We don't just talk a big game. We brew big results.

“This time last year we had no growth team at all, the growth team was me, this guy Ben Kochavy, who is amazing, he is a consultant, he’s got an agency but I just kind of hired him as my whisperer, my ecom whisperer.”

JASON PANZER
HEXCLAD

“There are very few groups I know in the industry that possess the marketing knowledge ColdBru does. Their unique approach to product growth really makes them stand out with solutions that actually work.”

Cassandra Pernia

NECTAR SLEEP

Cassandra Pernia

NECTAR SLEEP

Cassandra Pernia

NECTAR SLEEP

“ColdBru have meaningfully moved the needle for Carda Health. Ben and his team have done more than create facebook ads and sort out our marketing analytics; they were a driving force for our rebrand and helped us pivot to the care model that's now at the heart of our business.”

Harry difrancesco

carda health

Harry difrancesco

carda health

Harry difrancesco

carda health

The bottom line

Whitelisting is no longer optional. Your competitors are already doing it.
The question is: are you doing it right?

The best time to start whitelisting was 6 months ago. The second best time is now.

Speed Wins. We Own Speed.

Let's show you what whitelisting at 10x velocity looks like.

No fluff. No 47-slide pitch decks. Just a straight conversation about how to weaponize whitelisting for your brand.

Get Your Unfair Advantage

30 minutes to calculate your CPA reduction.

Book a Call

Book a Call

Book a Call

Book a Call

Your Ads Are Bleeding You Money.Whitelisting Is the Cure.

Your Ads Are Bleeding You Money.Whitelisting Is the Cure.

Your Ads Are Bleeding You Money.Whitelisting Is the Cure.

Your Ads Are Bleeding You Money.Whitelisting Is the Cure.

The secret weapon behind every 9-figure DTC brand's Meta strategy.

Test Monday. Scale Tuesday. Dominate Wednesday.

Get Your Unfair Advantage

Get Your Unfair Advantage

Get Your Unfair Advantage

Get Your Unfair Advantage

The $10M truth no agency wants to say out loud

The $10M truth no agency wants to say out loud

Your brand-run ads are dying. Here's why:

20-50%

92%

30-50%

But here's where it gets interesting—and where every other agency falls apart.

But here's where it gets interesting—and where every other agency falls apart.

8 out of 10

30-50%

92%

Most brands have the same problem. They're trying to DIY this sh*t.

Most brands have the same problem. They're trying to DIY this sh*t.

Here's why your whitelisting campaigns are going nowhere:

YOUR playbook:

What makes us different? Everything.

It’s simple: We play by different rules because we own the game.

It’s simple: We play by different rules because we own the game.

We build publishers like LEGO sets

Custom publications so niche they make Reddit threads look mainstream- perfectly engineered to reach your exact demographic.

We build publishers like LEGO sets

Custom publications so niche they make Reddit threads look mainstream- perfectly engineered to reach your exact demographic.

Pre-warmed & Meta-approved

Our publications are already seasoned, trusted, and algorithm-friendly. No flags. No restrictions.

Pre-warmed & Meta-approved

Our publications are already seasoned, trusted, and algorithm-friendly. No flags. No restrictions.

Speed that borders on illegal

48-hour launches while your current agency schedules their next "sync".

Speed that borders on illegal

48-hour launches while your current agency schedules their next "sync".

We only speak money

ROAS. CPA. LTV. AOV. The only acronyms that matter. We're here to print money, not win creative awards that collect dust.

We only speak money

ROAS. CPA. LTV. AOV. The only acronyms that matter. We're here to print money, not win creative awards that collect dust.

Test like a madman, scale like a mogul

That headline you love? We'll test 49 variations. We test until we find gold, then we mine it until the mountain's empty.

Test like a madman, scale like a mogul

That headline you love? We'll test 49 variations. We test until we find gold, then we mine it until the mountain's empty.

No hostage situations

Month-to-month contracts because we're confident, not desperate. No minimums because good work doesn't need handcuffs. If we suck, fire us. (Spoiler: We don't suck.)

No hostage situations

Month-to-month contracts because we're confident, not desperate. No minimums because good work doesn't need handcuffs. If we suck, fire us. (Spoiler: We don't suck.)

The numbers every CFO dreams about

The numbers every CFO dreams about

↓ 39%

↑ 95%

↑ 64%

The compound effect:

When you test 10x faster, you learn 10x faster. When you learn 10x faster, you scale 10x smarter. This isn't incremental improvement. It's exponential.

When you test 10x faster, you learn 10x faster. When you learn 10x faster, you scale 10x smarter. This isn't incremental improvement. It's exponential.

0 to 100 in 48 Hours (because slow brands die).

0 to 100 in 48 Hours (because slow brands die).

We don't wait for anyone's permission to make you money.

Hour 1-12:No-BS Strategy

Hour 1-12:No-BS Strategy

Hour 1-12:No-BS Strategy

Hour 12-24: PUBLISHER Selection

Hour 12-24: PUBLISHER Selection

Hour 12-24: PUBLISHER Selection

Hour 24-36: The Warming Sprint

Hour 24-36: The Warming Sprint

Hour 24-36: The Warming Sprint

Hour 36-48: Content That Converts

Hour 36-48: Content That Converts

Hour 36-48: Content That Converts

Hour 48+: Optimization Overdrive

Your Ads Are Bleeding You Money.
Whitelisting Is the Cure.

Your Ads Are Bleeding You Money.
Whitelisting Is the Cure.

Your Ads Are Bleeding You Money.
Whitelisting Is the Cure.

Your Ads Are Bleeding You Money.
Whitelisting Is the Cure.

Hour 1-12:
No-BS Strategy

Hour 1-12:
No-BS Strategy

Hour 1-12:
No-BS Strategy

Whitelisting is no longer optional. Your competitors are already doing it.
The question is: are you doing it right?