While you're obsessing over creative tests, your competitors are banking an extra 30% ROAS from the goldmine you're ignoring: your comment section.
Every day you wait, you're hemorrhaging $10,000+ in comment revenue.
Picture this: You spend $50,000 on Meta ads this month. Your creative is fire. Your targeting is dialed.
But in your comment section? Crickets from your team while trolls run wild and genuine buyers ask "what size should I get?" into the void. That's not marketing. That's malpractice.
Let's get uncomfortable with the obvious money you're leaving on the table:
Here's the plot twist that will make your jaw drop:
87% of people reading your ad comments never comment themselves. They're lurking, judging, deciding whether to buy based on how you handle that one person asking "Is this made in China?"
If you're spending $100K/month on ads and ignoring comments, you're lighting $7,000-30,000 on fire. Monthly.
Your current reality
Negative comments are torching your quality score
Genuine questions go unanswered for hours (or forever)
Trolls control your brand narrative
The algorithm punishes your dead comment sections
You're literally paying to show ads with social proof that works against you
How it should be
Every comment becomes a sales opportunity
Haters get hidden before it even gets an eyeball
Questions convert browsers into buyers
The algorithm rewards engagement with 39% more reach
Your comment section becomes your highest-converting landing page
While your intern is playing whack-a-mole with spam comments at 11 PM, smart brands are turning their comment sections into revenue machines.
We've cracked the code on comment monetization.
↓ 19%
↑ 35%
↑ 39%
↑ 53%
What makes coldbru different:
Your intern hiding spam isn't generating revenue.
YOUR playbook:
Responses tailored to the commenter ONLY
Reactive damage control
Boring, generic template responses
Measures success in response time
Influences everyone reading (cause you have more lurkers that actual commenters)
Proactive revenue generation
Psychologically-engineered conversions
Measures success in incremental ROAS
No lengthy onboarding. No complex integrations. No bullshit.
“Big shout out to Ben Kochavy who’s been consulting us on executing our aggressive creative targets and making us best in class in a bunch of other facets of the DTC business.”
“There are very few people I know in the industry that possess the marketing knowledge they have. They're unique approach to product growth really makes him stand out with solutions that actually work.”
“ColdBru gets it— Ben and his team have done more than create Facebook ads and sort out our marketing analytics; they were a driving force for our rebrand and helped us pivot our model that’s now at the heart of our business.”
